Over the last few months I’ve published a bunch of new content for the CommandBar blog. See if any of these posts tickle your fancy:
6 Examples of PLG That Went Wrong (Avoid Their Mistakes)
The article reveals how companies like SurveyMonkey, Amplitude, Baremetrics, Outseta, Equals, and Rdio faced challenges while implementing PLG. Key issues highlighted include misjudging market trends, inadequate infrastructure, and ineffective customer conversion tactics.
Each case serves as a warning, showing how even well-planned PLG strategies can fail without proper execution, market understanding, and adaptability. The analysis stresses the importance of a balanced PLG strategy that merges product quality with strategic market positioning, offering critical insights for businesses aiming to succeed with PLG.
Time to Value (TTV) is impossible to measure, but you should still try
The challenge lies in quantifying the time it takes for customers to realize significant value from a product. Despite the difficulty in measuring TTV, examples from companies like Zapier, Slack, and Airtable show diverse methods for assessing it, from quick setup times to reaching a certain level of user engagement. The article underscores the importance of not just measuring, but actively optimizing TTV to enhance customer retention and encourage growth.
Why should you create a negative persona?
A negative persona is a semi-fictional representation of the type of customer that a company doesn't want. This archetype can include traits like being difficult to work with, having needs that the product can't meet, or being unlikely to see the value in the product.
The article argues that identifying and understanding this negative persona is crucial for conserving resources, improving marketing effectiveness, optimizing product development, and enhancing the overall customer experience. It outlines a process for creating a negative persona that involves gathering data, profiling the persona, and regularly revisiting it as the company grows.
By focusing on who to avoid, companies can more effectively target their ideal customers, streamline their marketing and development efforts, and avoid wasting resources on unproductive or detrimental user segments.
What is a rage click?
Discusses the concept of rage clicking, a user behavior characterized by rapid, repeated clicking on a non-responsive or confusing element in a website or app. This action signals user frustration or confusion, often stemming from unresponsive elements, slow load times, or unclear UX/UI design.
The article suggests using analytics tools to track rage clicks and emphasizes the importance of understanding their causes, possibly through user feedback. Addressing rage clicking is essential for enhancing the user experience, as it can reduce frustration, improve interface intuitiveness, and potentially lower user churn rates.